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Phonak Lumity - September 2023

How does Phonak's commitment to Going Beyond traditional measures provide superior wax protection options?

Abigail Poyser, AuD

November 27, 2023

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Question

How does Phonak's commitment to Going Beyond traditional measures provide superior wax protection options?

Answer

Part of my work at Phonak entails listening to the voices of our customers, and ensure we are ‘Going Beyond’ with innovation, expertise, customer success, and especially in terms of quality.

Cerumen protection is always top of mind regarding hearing aid quality and durability. You want to provide your patients with a wax protection system that is easy to use yet still effective in protecting the receiver.

We have listened to feedback from customers over the past few years and have reintroduced CeruStop as a wax protection option for our receivers. With Phonak RIC products, you now have even more options for wax protection.

CeruStop

Customers can now choose CeruStop (SDS 5 receivers) or CeruShield (SDS 4.0 receivers) when placing orders for most RIC devices. This allows you the flexibility to choose what is best for you, your clinic and your patient. The new receivers are also backward compatible with most existing Lumity, Paradise, and Marvel RICs.

A follow-up question you’re likely to have is: How can I tell the difference between the receivers? Spotting the difference is easy – the new CeruStop receivers have a white line next to the size/power indicator.

Receivers

Watch this step-by-step video to see how CeruStop can be changed in less than 2 minutes. This is a great resource to share with your patients as they acclimate to their new hearing aids.

Video


abigail poyser

Abigail Poyser, AuD

Senior Brand Manager, Phonak

With over a decade of service at Phonak, Abigail Poyser, AuD, MBA, has served in various roles, including Sales, Training, Product Management and Marketing Management. In her current position as Senior Brand Manager, Abby’s primary focus revolves around comprehensive brand management.

Before her tenure at Phonak, Abby provided patient care in ENT, Private Practice and Hospital settings. Her responsibilities included conducting diagnostic audiometry, hearing aid fittings, and leading pivotal programs such as newborn hearing screening and ototoxicity monitoring in the Washington D.C. area.

At DePauw University, Abby studied Psychology, French, and Music. She obtained both her Master's and Doctorate in Audiology from Indiana University. A lifelong learner, she expanded her knowledge base by earning an MBA with a specialized concentration in Digital Marketing from the University of Illinois.

When not building the Phonak brand, Abby enjoys cooking, savoring fine wines, playing the cello, and cherishing quality time with her family.


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