AudiologyOnline Phone: 800-753-2160


Unitron Discover Next - November 2020

Getting Testimonials from Patients

Brian Taylor, AuD

April 30, 2012

Share:

Question

I would like to learn how to get testimonials from people. I haven't been successful in getting good ones. I've had patients tell me how much they appreciate our service, why they chose us over another location, etc. They agree to do the testimonial on camera, but they become stilted, can't find words and it's a disaster. Then they feel bad and I feel bad. What is a better way to approach this?

Answer

Given that many people now go to the web to find information it's valuable to have video content on your website, including videotaped testimonials. Many practice managers and people over the age of 40 (including me) are becoming adept at using "smart phones" to record and post these patient testimonials on their websites. As you state in your question, however, most patients aren't Meryl Streep or Robert DeNiro. When the glowing testimonial comes across as inauthentic it's counterproductive and certainly not worthy of being posted on your website for the world to see.

Fortunately, there is technology that you can use that allows you to capture positive reviews of your practice without the need of Woody Allen-like directorial skills. Commonly referred to as "online reputation management" you can create a "testimonial" link on your website. This is the modern version of the customer comment card. Instead of using a pencil to complete the card, now patients can go to the web and record their comments.

Using old fashioned business cards with the link printed on the back is one way to drive patients to the site where they can enter their feedback about your practice. Each time a patient records a comment about your practice you are notified via e-mail. If it's a glowing response, you can post it on your website for others to see. If the response provides you with constructive criticism you probably do not want to post it, but you do want to fix the potential problem or provide a personalized solution to the patient providing you with the constructive feedback.

The added bonus of an online comment card is that all the positive reviews can be prominently displayed on the first page of your website for all shoppers to see. A byproduct of such a service is that this traffic to your website keeps your practice on page one of any Google or Bing search. To learn more about adding a "testimonial" link and online reputation manager to your practice, contact your website service provider.

Editor's Note: This Ask the Expert was taken from the eSeminar "Unitron Professional Development Series: Testimonials Demystified - How to Harness the Power of Positive Reviews." To access the recorded course, please visit www.audiologyonline.com/ceus/recordedcoursedetails.asp?class_id=19770

Brian Taylor, Au.D., is the Professional Development Manager for Unitron. Brian is responsible for all Unitron initiatives related to enhancing our customer's expertise, professionalism, and effectiveness in the areas of hearing aid fitting, product selection, and practice development. Brian earned his Au.D from Central Michigan University and has over 15 years of clinical and practice management experience. For more information about Unitron, visit unitron.com or the Unitron web channel on AudiologyOnline.


brian taylor

Brian Taylor, AuD

Director of Practice Development & Clinical Affairs

Brian Taylor is the Director of Practice Development & Clinical Affairs for Unitron. He is also the Editor of Audiology Practices, the quarterly publication of the Academy of Doctor’s of Audiology. During the first decade of his career, he practiced clinical audiology in both medical and retail settings. Since 2003, Dr. Taylor has held a variety of management positions within the industry in both the United States and Europe. He has published over 30 articles and book chapters on topics related to hearing aids, diagnostic audiology and business management. Brian is the co-author, along with Gus Mueller, of the text book Fitting and Dispensing Hearing Aids, published by Plural, Inc. He holds a Master’s degree in audiology from the University of Massachusetts and a doctorate in audiology from Central Michigan University.   Brian Taylor is the Director of Practice Development & Clinical Affairs for Unitron. He is also the Editor of Audiology Practices.


Related Courses

Unitron TrueFit Software: A Live Introduction
Presented by Jill Benner, AuD
Recorded Webinar
Unitron

Presenter

Jill Benner, AuD
Course: #32772Level: Introductory1 Hour
  'Presenter was easy to follow and understand'   Read Reviews
New to fitting Unitron products or need a refresher on the software? Increase your fitting confidence with this easy beginner software course. At the end of this live demonstration you will have the confidence to quickly and easily get through a first fit of a Unitron Hearing Instrument.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Sound Scene Classification in Hearing Aids
Presented by Donald Hayes, Jan Storhaug, AuD, CCC-A, Douglas Baldwin, AuD
Recorded Webinar
Unitron

Presenters

Donald HayesJan Storhaug, AuD, CCC-ADouglas Baldwin, AuD
Course: #33550Level: Intermediate1 Hour
  'Interesting course content presented in an understandable manner'   Read Reviews
Acoustic classification is an important part of modern automatic hearing instruments. This course will assist in understanding the importance of a hearing aid manufacturer's development philosophy with respect to how modern hearing systems are designed to work.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Spring 2018-Introduction to Moxi All for Government Services
Presented by Annie Penhale, MS, CCC-A, FAAA
Recorded Webinar
Unitron

Presenter

Annie Penhale, MS, CCC-A, FAAA
Course: #31000Level: Intermediate1 Hour
  'Knowledge of presenter'   Read Reviews
This course will focus on the technological advancements of Unitron's Tempus platform. Specifically covering our newest addition, the Moxi All. Finally we will briefly introduce the new features in Unitron TrueFit v3.6 fitting software to support the Tempus Moxi All.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

2018-Unitron TrueFit v3.6 for Government Services
Presented by Annie Penhale, MS, CCC-A, FAAA
Recorded Webinar
Unitron

Presenter

Annie Penhale, MS, CCC-A, FAAA
Course: #31002Level: Intermediate1 Hour
  'informative'   Read Reviews
Participants will be introduced to the Moxi Fit All, our newest addition to our Tempus™ platform product family. Participants will also learn about the latest enhancements to our patient insights screens and how to utilize the updated information to achieve a deeper understanding of their patients’ needs and provide a higher level of patient care.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Fall 2018: Super Power Made Super Easy
Presented by Bill Christman, AuD, Sarah Schmidt, AuD, CCC-A
Recorded Webinar
Unitron

Presenters

Bill Christman, AuDSarah Schmidt, AuD, CCC-A
Course: #31785Level: Intermediate1 Hour
  'Bill always does a great job of breaking down information and explaining it cleary'   Read Reviews
Fitting Super Power hearing instruments is about to get super easy. With advanced technology optimized for patients with severe-to-profound hearing loss, you can provide all the positive benefits associated with switching to a new hearing instrument, plus a whole new level of freedom. This course will focus on the technological advancements of Unitron’s new super power BTE.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More