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Phonak Lumity - September 2023

What is Phonak Inner Circle and Why Should I Become a Member?

Alicia Ross

January 26, 2022



What is Phonak Inner Circle and why should I become a member?


Inner Circle is designed to equip you with the tools and services you need to succeed in today’s market, and we’ll be by your side every step of the way! As a true partner, our success is an outcome of yours. Our focus, resources, and attention are aimed at you – our most loyal customer. From Success Points to Success Tools, White Glove services and Five-Star Center designation, the Inner Circle Program enables you to distinguish your practice and stand out in your market.

Inner Circle promotes and values:

  • Professional development and growth in the ever-changing hearing healthcare environment
  • Supporting best business practices
  • Commitment to the patient journey
  • Solutions to drive incremental growth
  • Superior service for our members every day

What’s different about Inner Circle?

Anyone can give you points. We give you Success Points! What makes Success Points special? Insights from a decade of benchmarking analyses enables us to identify the areas of business that make the greatest impact on a practice. You can invest your points in the initiatives that drive your success!

Earning Success Points:

  • You’ll earn Success Points for every hearing aid purchase, including Lyric subscriptions and renewals, with no limit to the number of points you can earn. We are unable to offer success points on state or federally funded units.
  • All technology levels earn points – Premium, Advanced, Standard and Essential products.

Put your success points to work for you! Select from a wide variety of services designed to help grow your business:

  • Education Events
  • Marketing and Business Services
  • Diagnostic Equipment

We offer the following services for you to invest in your practice and help you achieve your goals:


Data-driven marketing continues to play a key role in growing your practice. Our highly-skilled team of specialists will work closely with you to generate a custom multi-channel marketing plan designed to generate response. We’ll manage the entire process from design to production and delivering results of your plan.

Business Tools

Using data gathered over the course of a decade through our benchmarking study, we designed programs and resources that have been proven to drive success among some of the most profitable practices in the industry.


Improve the results of your practice and your staff with effective eLearning modules. These interactive online training sessions are designed to be completed at home or in the office. Benefits of eLearning helps reduce your employee’s learning time by as much as 60% when compared to traditional learning and you can be reassured knowing that all of your employees will receive the same high-quality training, no matter where they are located.

Five-Star Center – Preferred Provider Designation

Phonak Five-Star Centers exemplify excellence across the key performance metrics common to the most successful practices in the industry. This special designation, once earned, can help you stand out in your community. Plus, with this designation, enjoy an elevated listing status on the consumer Phonak Find a Provider website.

Promotional Items

Build brand awareness by keeping your brand front and center with personalized promotional items. These items make great gifts, door prizes, and giveaways.

Loans and Financing

At Phonak, we support every facet of your business. We are flexible in our approaches to support your goals and aspirations, whether it’s short-term funding, planning an exit strategy or expansion of your practice. We are here to support your business.

White Glove Services feature:

  • Priority Call Handing with a special Live Hotline for our Platinum Members
  • Priority Production Handling and Shipping
  • Priority new product launch access including:
    • Training
    • Demos
    • Marketing

Exclusive Training Events

R!SE (Research. Innovation. Success. Experience) is an annual event providing actionable learnings, tools and sharing of best practices from various industries, all designed to create a clinic-centric experience that results in advocates of your brand.

You’ll enjoy 24/7 access to the Inner Circle Member Dashboard:

  • Track the status of your account
  • Explore various tools, services and resources including Community News
  • Book services
  • Submit and manage reimbursement requests

Partnering with Phonak can help reshape the way your practice does business. Our experienced team members know what it takes to succeed in today’s market and partner with you to deliver a phenomenal patient experience resulting in increased success for your practice.

For more information about Phonak Inner Circle and becoming a member of the Phonak Inner Circle program, click here.

alicia ross

Alicia Ross

Alicia Ross is the Senior Manager, Account Marketing Services. She passionately works to help hearing care providers connect with patients in their community to provide the services they need to hear better.

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