What can professionals expect to see coming from Unitron, in terms of technology development?
Unitron will continue to focus on two things: developing strong relationships with our customers and product development. We have to continue to remain competitive with our offerings, and at the same time ensure that our customers have success in their businesses and with their patients.
As an industry, we still see a huge barrier for people to accept and use hearing aids. The penetration rate of hearing aids among people who need them is very low in North America. On the technology side, our product development will continue to draw upon a few very basic philosophies. First of all, when you see a hearing aid, you should be positively surprised by the design, size, and the overall look and feel. We have created a new design language for our products that we will continue to build upon to ensure fresh and contemporary designs. Second, when a consumer puts a hearing aid in his or her ear, it should be very comfortable, and should sound very good. Sound quality is important to us. That may seem obvious, but in reality there is a risk that advanced signal processing algorithms may result in a trade off in sound quality. At Unitron, we will continue to ensure that we have the latest and best technology to help in even the most difficult listening situations while maintaining an excellent sound quality.
We will also continue to enhance our Flex solution, which helps break down barriers for people who are reluctant to try hearing aids. Flex:trial gives consumers the opportunity to try hearing aids risk-free for a week or two with no obligation or cost. And it provides our hearing healthcare providers to easily offer a service differentiator in a competitive marketplace.