Creating a compelling brand for your audiology practice is critical in helping you to stand out in a competitive market. Yet, brand and branding is something that is often overlooked or left to chance in many practices. In this highly visual presentation, Les Jones will de-bunk some of the myths surrounding brand and provide a number of practical hints and tips that will help you to develop a distinctive brand for your practice. He will also talk about how brand can be used as a powerful management tool to improve team engagement and productivity.
Course created on June 8, 2017
Learning Outcomes
- After this course learners will be able to explain how to use brand and branding as a positive management tool within a hearing aid practice.
- After this course learners will be able to list the key elements that make up a successful brand.
- After this course learners will be able to explain what brand is and why it is important to a hearing aid practice.
Agenda
| 0-25 Minutes | Introduction; Brands and Branding in your practice |
| 25-40 Minutes | De-bunking the myths of a brand |
| 40-60 Minutes | Developing a distinctive brand for your practice; Conclusion |
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Les Jones
Les Jones is a creative director, photographer and magazine publisher. He has worked within the dental sector for the past six years helping dental practices become more commercial and creative in their approach to business, with a specific emphasis on marketing and brand development. Outside of the dental sector, Les publishes his own, one-man creative magazine called ‘Elsie’. Elsie is an eclectic magazine that, when launched in 2011 was voted 'one of the top ten new magazines in the world' by the prestigious New York Library Journal.
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Sponsor Disclosure: This Course is presented by Widex in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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Full attendance is required, and the times you log in and out will be recorded and documented. If you log in to a live webinar late or if you log out early, you may not be able to earn CEU.
Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam and course evaluation, and earn continuing education credit, you must be a AudiologyOnline member. Participants must complete the entire course; partial credit is not allowed.
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International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.