AudiologyOnline Phone: 800-753-2160

Listen Up! A Course on Marketing, presented in partnership with Seminars in Hearing

Course: #30551Level: Introductory1 Hour 106 Reviews
Recorded WebinarAudio

The course will teach participants the importance of creating a distinct brand message that separates them from others and how to use strategies for communicating their branding effectively in a competitive and distracted marketplace. A review of marketing basics, options for blending traditional marketing tools with modern online options and social media will accompany suggestions for effective tracking methods and HIPAA privacy considerations.

You may earn ABA Tier 1 credits for this course if you complete it as part of the course 30959, "Private Practice in Audiology Series presented in partnership with Seminars in Hearing." Course 30959 contains recordings of all five events from our 2018 series on Private Practice in Audiology. ABA Tier 1 CEUs can be earned only when all modules are completed as part of course 30959.

Course created on February 27, 2018

Preview Exam

View this Course on Demand

CEUs/Hours Offered: AAA/0.1 Introductory; ACAud/1.0; AHIP/1.0; BAA/1.0; CAA/1.0; Calif SLPAB/1.0; IACET/0.1; IHS/1.0; NZAS/1.0; SAC/1.0

Learning Outcomes

  • checkmarkAfter this course learners will be able to explain how to initiate the creation of a brand identity for a hearing healthcare practice.
  • checkmarkAfter this course learners will be able to explain how to identify key marketing avenues and new trends to maximize target hearing healthcare audience reach.
  • checkmarkAfter this course learners will be able to explain how to establish a plan to follow, track and report results on a basic marketing plan and stay in compliance with HIPAA regulations.

Agenda

0-5 Minutes Introduction
5-20 Minutes Development your personal brand messaging
20-40 Minutes Internal, external and online marketing options
40-50 Minutes Tracking metrics to measure success
50-55 Minutes HIPAA considerations
55-60 Minutes Summary, Q&A

Reviews

106 Reviews

Presented By


More
Presenter Disclosure: Financial: D'Anne Rudden is the owner of Longmont Hearing & Tinnitus Center. She currently serves as the Director of Social Media for AuDConnex Practice Management Group. Dr. Rudden is an Adjunct Professor at the University of Colorado-Boulder. She has published several articles on social media and marketing. She received an honorarium for presenting this course. Non-financial: D'Anne Rudden has authored an article on this topic for Seminars in Hearing.

Sponsor Disclosure: This course is presented by AudiologyOnline in partnership with Seminars in Hearing, a publication of Thieme Medical Publishers.

Content Disclosure: This learning event does not focus exclusively on any specific product or service.

Course participation information

To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

Review Technical Requirements

Login and logout times will be recorded and documented.
Passing an online exam will be required to earn continuing education credit, where applicable.

Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.

On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.

Event participation is free, but you must be a AudiologyOnline member to complete the exam and earn the continuing education credit.

AudiologyOnline is committed to providing equal opportunities in accordance with all applicable laws. If you are in need of a disability-related accommodation, please contact customerservice@audiologyonline.com. We will review your request and respond in a timely manner. Please note that we will require a minimum of 2 weeks to provide a reasonable accommodation for your request.

Visit our Contact us page or give us a call if you have questions.


American Academy of Audiology

American Academy of Audiology

AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.


Australian College of Audiology

Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.


Association of Hearing Instrument Practitioners of Ontario

Association of Hearing Instrument Practitioners of Ontario

The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).


British Academy of Audiology

British Academy of Audiology

This course has been accredited with 1 CPD point/s by the British Academy of Audiology.


Canadian Academy of Audiology

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.


California Speech-Language Pathology & Audiology Board

AudiologyOnline.com is approved by the California Speech-Language Pathology and Audiology Board as a Continuing Professional Development Provider, approval number PDP 267. This course may meet the requirements for 1 hours of continuing education credit for audiologists as required by the California Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board. The responsibility for determining whether or not this specific course counts toward an individual's requirements for license renewal is up to the individual. Please refer to the CA state board rules regarding allowable topics and self-study limits: http://www.speechandhearing.ca.gov/licensees/ce_req.shtml


International Association for Continuing Education and Training

International Association for Continuing Education and Training

continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.


International Hearing Society

International Hearing Society

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.


New Zealand Audiological Society

New Zealand Audiological Society

This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.


Speech-Language & Audiology Canada

Speech-Language & Audiology Canada

Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.