The course will teach participants the importance of creating a distinct brand message that separates them from others and how to use strategies for communicating their branding effectively in a competitive and distracted marketplace. A review of marketing basics, options for blending traditional marketing tools with modern online options and social media will accompany suggestions for effective tracking methods and HIPAA privacy considerations.
You may earn ABA Tier 1 credits for this course if you complete it as part of the course 30959, "Private Practice in Audiology Series presented in partnership with Seminars in Hearing." Course 30959 contains recordings of all five events from our 2018 series on Private Practice in Audiology. ABA Tier 1 CEUs can be earned only when all modules are completed as part of course 30959.
Course created on February 27, 2018
- After this course learners will be able to explain how to initiate the creation of a brand identity for a hearing healthcare practice.
- After this course learners will be able to explain how to identify key marketing avenues and new trends to maximize target hearing healthcare audience reach.
- After this course learners will be able to explain how to establish a plan to follow, track and report results on a basic marketing plan and stay in compliance with HIPAA regulations.
|5-20 Minutes||Development your personal brand messaging|
|20-40 Minutes||Internal, external and online marketing options|
|40-50 Minutes||Tracking metrics to measure success|
|50-55 Minutes||HIPAA considerations|
|55-60 Minutes||Summary, Q&A|
D’Anne Rudden, Au.D. has been the owner of Longmont Hearing & Tinnitus Center in Longmont, Colorado for 15 years. She currently serves as the Director of Social Media for AuDConnex Practice Management Group and is considered an industry expert on social media and Marketing with published articles in Audiology Today, Seminars in Hearing, Audiology Practices, and The Hearing Journal. Dr. Rudden is an Adjunct Professor at the University of Colorado-Boulder. She presents nationally on a variety of topics from business management to social media marketing to developing confidence and professional empowerment. Connect with her on social media channels (@AudioDocRudden) and on her websites – www.longmonthearing.com and www.dannerudden.com
Sponsor Disclosure: This course is presented by AudiologyOnline in partnership with Seminars in Hearing, a publication of Thieme Medical Publishers.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
California Speech-Language Pathology & Audiology Board
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International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.