In an ever-changing competitive online market learning the basics of digital marketing can provide you with an edge over the competition with a cost-effective personalized marketing approach, an increase in brand awareness and online rankings.
Course created on July 30, 2018
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- After this course participants will be able to identify tools to make their business more accurately represented and optimized in digital space.
- After this course participants will be able to identify appropriate and engaging social media content to help enhance their brand and gain followers.
- After this course participants will be able to explain how to build and implement a clear plan of action in order to improve search engine rankings and social media presence.
|5-15 Minutes||Overview of Google, Google My Business, Adwords Express|
|15-35 Minutes||Top level SEO optimization strategies (Keywords, Local Listings, and more)|
|35-45 Minutes||Boosting rankings throughout social media content|
|45-55 Minutes||Plan of action: Time-saving platforms (Hootsuite, Website Grader, SEO site checkup)|
Phonak Digital Marketing Manager
With a passion and talent for graphic design, Julie combines her knowledge of digital marketing to develop creative solutions that enhance brand awareness, while never losing sight of broader company goals. Julie joined the Phonak team in October 2017 and since then has worked on strategies to elevate the digital presence of Phonak and the organization’s internal capabilities needed to improve profit performance continuously.
Phonak Communications & Content Manager
Although Jo-El Grossman joined Phonak U.S. in October 2017, she brings her skills to the company as an accomplished, creative and qualified marketing and editorial leader with a broad-based background that encompasses digital, print and new media. Jo-El’s passion is connecting a brand to consumers through intriguing storytelling, which she has been doing for over 21 years. Before joining Phonak, Jo-El has worked in several industries both in BtB and BtC, including direct sales, cake decorating, beauty & personal care, and esthetics.
Customer Marketing Manager
Being a lifelong enthusiast of performance arts, Jen has always enjoyed the instant gratification of real time results. Viewing marketing and advertising as a performance art has led her to both a career and passion for advertising and campaign management. As a Customer Marketing Manager at Phonak, Jen project manages strategies to help audiologists increase their reach locally and elevate their brand through traditional and digital marketing. Jen studied Advertising Communications during her undergraduate years at Bradley University in her hometown of Peoria, IL, and also earned her MBA in Marketing from Keller Graduate School of Management. She enjoys traveling, concerts of any kind, and spending time with her family.
Jo-El Grossman: Financial: Jo-El Grossman is employed by Phonak. Non-financial: Jo-El Grossman has no relevant non-financial relationships to disclose.
Jen Kaminski: Financial: Jen Kaminski is employed by Phonak. Non-financial: Jen Kaminski has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by Phonak, LLC in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
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Association of Hearing Instrument Practitioners of Ontario
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International Hearing Society
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New Zealand Audiological Society
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