In an ever-changing competitive online market learning the basics of digital marketing can provide you with an edge over the competition with a cost-effective personalized marketing approach, an increase in brand awareness and online rankings.
Course created on July 30, 2018
- After this course participants will be able to identify tools to make their business more accurately represented and optimized in digital space.
- After this course participants will be able to identify appropriate and engaging social media content to help enhance their brand and gain followers.
- After this course participants will be able to explain how to build and implement a clear plan of action in order to improve search engine rankings and social media presence.
|5-15 Minutes||Overview of Google, Google My Business, Adwords Express|
|15-35 Minutes||Top level SEO optimization strategies (Keywords, Local Listings, and more)|
|35-45 Minutes||Boosting rankings throughout social media content|
|45-55 Minutes||Plan of action: Time-saving platforms (Hootsuite, Website Grader, SEO site checkup)|
Phonak Digital Marketing Manager
With a passion and talent for graphic design, Julie combines her knowledge of digital marketing to develop creative solutions that enhance brand awareness, while never losing sight of broader company goals. Julie joined the Phonak team in October 2017 and since then has worked on strategies to elevate the digital presence of Phonak and the organization’s internal capabilities needed to improve profit performance continuously.
Phonak Communications & Content Manager
Although Jo-El Grossman joined Phonak U.S. in October 2017, she brings her skills to the company as an accomplished, creative and qualified marketing and editorial leader with a broad-based background that encompasses digital, print and new media. Jo-El’s passion is connecting a brand to consumers through intriguing storytelling, which she has been doing for over 21 years. Before joining Phonak, Jo-El has worked in several industries both in BtB and BtC, including direct sales, cake decorating, beauty & personal care, and esthetics.
Customer Marketing Manager
Being a lifelong enthusiast of performance arts, Jen has always enjoyed the instant gratification of real time results. Viewing marketing and advertising as a performance art has led her to both a career and passion for advertising and campaign management. As a Customer Marketing Manager at Phonak, Jen project manages strategies to help audiologists increase their reach locally and elevate their brand through traditional and digital marketing. Jen studied Advertising Communications during her undergraduate years at Bradley University in her hometown of Peoria, IL, and also earned her MBA in Marketing from Keller Graduate School of Management. She enjoys traveling, concerts of any kind, and spending time with her family.
Jo-El Grossman: Financial: Jo-El Grossman is employed by Phonak. Non-financial: Jo-El Grossman has no relevant non-financial relationships to disclose.
Jen Kaminski: Financial: Jen Kaminski is employed by Phonak. Non-financial: Jen Kaminski has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by Phonak, LLC in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
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International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.