This 5-part webinar series is focused on the current and future status of private practice in audiology, based on select articles from a recent issue of the journal Seminars in Hearing (Issue 04 · Volume 37 · 2016). Audiologists have expressed serious concerns about the future of the profession in light of recent developments such as the passing of the OTC Hearing Aid bill, manufacturer acquisition of audiology practices, and price competition from big box stores. Dr. James Jerger, in his preface to the Seminars issue, stated "we must understand that change is inevitable, and learn how to adapt to it." The webinars in this series will focus on how audiologists can successfully re-align their practices and position themselves for success in these uncertain and changing times.
Course created on March 8, 2018
- After this course learners will be able to describe 3 key components of a Patient Referral Program as well as ways to convince more patients to say "yes" to amplification.
- After this course learners will be able to explain how to initiate the creation of a brand identity for a hearing healthcare practice and identify key marketing avenues and new trends to maximize target hearing healthcare audience reach.
- After this course learners will be able to provide a working definition of key performance indicators (KPIs) and characterize why KPIs are important to the sustainability of a hearing care practice.
- After this course learners will be able to list three innovative trends beyond signal processing that will impact audiologists in private practice and describe a strategy for OTC hearing aids in their marketplace.
- After this course learners will be able to explain how design principles and ideal attributes may be used to help motivate staff and facilitate patient-centered care.
|0-60 Minutes||Tools for Success in Private Practice, presented in partnership with Seminars in Hearing|
|60-120 Minutes||Listen Up! A Course on Marketing, presented in partnership with Seminars in Hearing|
|120-180 Minutes||Using Key Performance Indicators to Do More with Less in Your Practice, presented in partnership with Seminars in Hearing|
|180-240 Minutes||The Future of Private Practice in Audiology, presented in partnership with Seminars in Hearing|
|240-300 Minutes||Patient Satisfaction by Design, presented in partnership with Seminars in Hearing|
Gyl A. Kasewurm
Dr. Gyl Kasewurm has owned and operated Professional Hearing Services (PHS) in Saint Joseph, Michigan for many years. The practice is known as a benchmark for the patient experience across the country. Dr. Kasewurm has earned many awards and honors including a Distinguished Achievement Award from the American Academy of Audiology but is most proud of the Leadership Award that was bestowed upon her by her local Chamber of Commerce. She was also recently honored as a Distinguished Alumnus by the Health and Human Services Department at Western Michigan University, an honor only bestowed on 98 of 17,000 graduates. Dr. Kasewurm is a well known author and sought after speaker and prides herself on her advice on taking a practice from Fine to Fabulous!
D’Anne Rudden, Au.D. has been the owner of Longmont Hearing & Tinnitus Center in Longmont, Colorado for 15 years. She is considered an industry expert on social media and Marketing with published articles in Audiology Today, Seminars in Hearing, Audiology Practices, and The Hearing Journal. Dr. Rudden is an Adjunct Professor at the University of Colorado-Boulder. She presents nationally on a variety of topics from business management to social media marketing to developing confidence and professional empowerment. Connect with her on social media channels (@AudioDocRudden) and on her websites – www.longmonthearing.com and www.dannerudden.com
Brian Taylor is the director of clinical audiology for Fuel Medical and the editor of Audiology Practices and the Hearing Health Matters blog.
Dave Fabry, Ph.D. has divided his career equally between medical centers (Walter Reed Army Medical Center, Mayo Clinic, University of Miami) and industry (Phonak, Starkey, ReSound). He received his PhD from the University of Minnesota, is a past Board Member and President of the American Academy of Audiology) and currently serves as Editor-In-Chief for Audiology Today.
Karen Jacobs is the owner and founder of AVA Hearing Center in Grand Rapids, Michigan. She established the practice in 1998 following 14 years as a clinical audiologist in an ENT practice. She has served on many professional committees and boards including Central Michigan University College of Health Professions Advisory Board, American Academy of Audiology Executive Board, President of the Michigan Academy of Audiology and State of Michigan Licensure Board.
D'Anne Rudden: Financial: D'Anne Rudden is the owner of Longmont Hearing & Tinnitus Center. She currently serves as the Director of Social Media for AuDConnex Practice Management Group. Dr. Rudden is an Adjunct Professor at the University of Colorado-Boulder. She has published several articles on social media and marketing. She received an honorarium for presenting this course. Non-financial: D'Anne Rudden has authored an article on this topic for Seminars in Hearing.
Brian Taylor: Financial: Brian Taylor is director of clinical audiology for Fuel Medical. He is also the editor of Audiology Practices and the Hearing Health Matters blog. He received an honorarium for presenting this course. Non-financial: Brian Taylor has authored an article on this topic for Seminars in Hearing.
Dave Fabry: Financial: Dave Fabry is employed by GN ReSound. He is Editor-In-Chief for Audiology Today. He received an honorarium for this presentation. Non-financial: Dave Fabry has authored an article on this topic for Seminars in Hearing.
Karen Jacobs: Financial: Karen Jabobs is the owner of AVA Hearing Center. She received an honorarium for this presentation. Non-financial: Karen Jacobs has authored an article on this topic for Seminars in Hearing.
Sponsor Disclosure: This course is presented by AudiologyOnline in partnership with Seminars in Hearing, a publication of Thieme Medical Publishers.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
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American Academy of Audiology
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British Academy of Audiology
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California Speech-Language Pathology & Audiology Board
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International Hearing Society
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New Zealand Audiological Society
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American Board of Audiology
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