Hearing healthcare is evolving at a rapid rate. Origins of this evolution stem, in part, from the recent proliferation of disruptive innovations (e.g., OTCs/PSAPs, pharmaceuticals), along with changes in population dynamics. This course provides participants with evidence and hands-on tools that promote opportunities for increased audiology awareness, and increased adoption of services and technologies in this changing market landscape.
Course created on June 14, 2019
- Upon completing this course learners will be able to describe how economic and marketing principles support growth opportunities in the hearing aid market.
- Upon completing this course learners will be able to describe how professional services rendered, and not price, is the primary factor in the procurement of audiology services and technology.
- Upon completing this course learners will be able to discuss strategies that increase audiology awareness, service and technology adoption rates, and, ultimately, total revenue.
|0-10 Minutes||Introduction; New Age in Health Care, Disruption Defined, Marketing and Economic Landscape|
|10-20 Minutes||Understanding Patient/Consumer Expectations|
|20-35 Minutes||Disruptive Technologies, Literature Review Electroacoustic, Literature Review Behavioral|
|35-55 Minutes||Opportunities in Service Provision|
Amyn M. Amlani, PhD, is Director of New Practice Development at Audigy, a data-driven management group for audiology and hearing care, ENT group, and allergy practices. Prior to this position, Dr. Amlani was academician for 18 years, where he educated future Doctor of Audiology professionals and directed a research laboratory funded primarily from extramural grants and corporate sponsors. Dr. Amlani is also Editor of Hearing Economics for Hearing, Health, and Technology Matters (HHTM). His research interests include: (1) economic and marketing trends within audiology, particularly with respect to evolving/disruptive technologies (smartphone-based applications, personal sound amplifiers, and hearables), (2) consumer purchasing models, (3) hearing conservation for musicians, and (4) room acoustics.
Sponsor Disclosure: This Course is presented by Signia in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
American Speech-Language-Hearing Assn.
0.1 ASHA CEUs
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
Kansas Department for Aging and Disability Services
Kansas Department of Health and Environment: Approved for 1 continuing education clock hours for Kansas licensed Audiologists by the Kansas Department for Aging and Disability Services. Long-Term Sponsorship number LTS-S0035.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.