This presentation will share some of the findings of a benchmark study and then compare and contrast some of the cultural factors as a fun way of exploring how they shape the behaviors and expectations of the now fading pre-war “silent generation” and the emerging post-war “baby-boomers”.
Course created on November 6, 2018
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- Participants will be able to identify the most effective practices as reported by successful hearing healthcare practitioners.
- Participants will be able to identify the cultural aspects that inform the different behaviors and expectations of 2 generations of patient populations.
- Participants will be able to identify 5 key attributes of today's healthcare consumer.
- Participants will be able to list tools that can be employed to provide a differentiating experience to drive patient advocacy.
|0-10 Minutes||Introduction; Benchmark study findings and patient advocates|
|10-55 Minutes||Cultural aspects that inform the behaviors and expectations of the new healthcare consumer|
|55-60 Minutes||Wrap up, Q & A|
Senior Manager, Global Learning & Development, Audiology
Douglas Baldwin was born and raised in the US state of Wyoming. After university, he spent 12 years in clinical audiology practice in Montana, with 4 years in a private practice setting and 8 years in a multi-specialty clinic / hospital. His experience ranges from educational audiology in rural schools to industrial audiology and hearing protection, diagnostic audiology, balance assessment and hearing instrument dispensing. Douglas educational background comprises a BS in Psychology from Brigham Young University, a MS in Audiology from University of Wyoming and an AuD in Audiology from Arizona School of Health Sciences - A.T. Still University. Douglas moved to Switzerland 8 years ago to join the Marketing Audiology and Education team as an audiology manager at Sonova headquarters. In early 2012 he joined the international Unitron Team.
Manager, Audiology and Education
Jan is the Manager of Audiology and Education at Unitron. At Unitron, she manages the Regional Training Department and the Technical Support Department. She received her Doctorate of Audiology from A.T. Still University. She is a licensed audiologist in the state of Minnesota. Prior to joining Unitron, Jan worked as a Clinical Audiologist at an ENT clinic and as a Manufacturing Audiologist for a hearing instrument manufacturer. Jan has experience with fitting, verification and validation of hearing instruments for all patient populations. She enjoys educating professionals regarding hearing instrument fitting, verification, and trends in audiology by conducting professional presentations and performing hands-on training workshops.
Jan Storhaug: Financial: Jan Storhaug is employed by Unitron. Non-financial: Jan Storhaug has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by Unitron in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
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