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GN and Soundly Presents “Inside the Ear”, Digital Art Campaign Aiming to Transform Hearing Health Awareness


In collaboration with artist, Design Cells, GN and Soundly unlock the wonders of the ear. The campaign explores the inner workings of the ear through vibrant visuals, empowering consumers with a deeper understanding of their hearing health.

BALLERUP, Denmark – November 30, 2023 – GN, the global leader in hearing aid innovation, and Soundly, a consumer education resource for hearing wellness, have joined forces once again to present “Inside the Ear,” a digital art campaign aimed at demystifying hearing loss and hearing health. The campaign, launching today, showcases a series of fascinating and educational videos created by award-winning digital artist, Design Cells, which beautifully illustrate the complex inner workings of the ear.   

GN and Soundly unite with a shared vision to cultivate greater awareness and education surrounding the crucial significance of maintaining optimal hearing health. Through a series of concise and engaging animated videos, the campaign captures different elements of the ear and hearing function to foster a deeper understanding of how ears work. The full collection of videos can be viewed here.

The “Inside the Ear” campaign centers around a series of commonly unknown facts about hearing, educating us on the wonders of our ears through compelling visual animations covering:  

  • How does sound reach our brain?
  • What does noise-induced hearing damage look like?
  • What does hearing loss look like inside my ear?
  • How does earwax work?
  • How does tinnitus and hearing loss work together?

“At GN, our mission extends beyond providing innovative hearing technologies. Through campaigns such as “Inside the Ear” we are dedicated to educating and empowering individuals, enabling them to make informed decisions about their hearing health and inspire proactive steps toward achieving better hearing," explains Mirjam van Oort-Lohuis, Chief Marketing Officer, GN Hearing.

“Hearing wellness has never been more important, yet many people have little understanding of how their hearing works. We hope this visual project will give curious minds a new appreciation for the world inside the ear,” says Soundly CEO, Blake Cadwell.

Why You Should Care About Your Hearing Health

Hearing health is not only essential for experiencing the sounds of life, but it also plays a vital role in promoting overall wellness. With the “Inside the Ear” campaign, consumers are equipped with immersive visual tools to enhance their understanding of ear health and function, creating a further appreciation for the profound impact hearing health has on overall well-being such as:

  • Cognitive function: Untreated hearing loss has been linked to an increased risk of dementia and cognitive decline. The ACHIEVE study published in The Lancet suggests that using hearing aids may potentially reduce the risk of developing dementia by up to 48% in high-risk individuals. This highlights the importance of maintaining good hearing health for overall brain health.
  • Communication: Hearing enables us to understand and interpret spoken language, which is important for social interactions and maintaining emotional well-being.
  • Safety and awareness: Good hearing health enhances our situational awareness, allowing us to navigate our surroundings safely and respond appropriately to potential hazards.

How to Be Proactive About Your Hearing Health

GN provides a variety of helpful services to help you improve and maintain your hearing: 

  • Take a free online hearing test at
  • Schedule a free in-person hearing screening at Beltone
  • Take a complimentary online hearing test at

Consumers are becoming more and more driven to gain a deeper understanding of their health, and "Inside the Ear" offers them innovative tools to comprehend the intricacies of their ears. Explore the complete "Inside the Ear" digital art collection and delve into the significance of hearing health by clicking here.

About GN Group
GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.

We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). Visit our homepage and connect with us on LinkedInFacebookX.

© 2023 GN Hearing A/S. All rights reserved. ReSound is a trademark of GN Hearing A/S. Beltone is a trademark of GN Hearing Care Corporation. Jabra® is a registered trademark of GN Audio A/S.

About Soundly

Soundly is a hearing healthcare marketplace that helps consumers find products, test their hearing and connect to care with the most robust, consumer-friendly database of licensed audiologists. Soundly’s goal is to offer a destigmatized, simple, and transparent starting point to the world of hearing health. To learn more, please visit

About Design Cells

Design Cells creates striking video animations to help us better understand our bodies and her recent pieces have received over 175M views on TikTok. For the “Inside The Ear”, she created 5 stunning, artistic visualizations of the world inside our ears.

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