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ReSound Enlists Help of World Champion Kayaker Eric Jackson to Promote Treatment of Hearing Loss


Bloomington, Minn. – Oct. 7 , 2020 – ReSound, the global leader in hearing aid innovation, announced today a collaboration with Eric Jackson, a world champion athlete and entrepreneur, to promote the treatment of hearing loss.

According to the National Institutes of Health (NIH), 37.5 million U.S. adults report some trouble hearing. But it is an undertreated condition. Nearly 30 million Americans with mild to severe hearing loss could benefit from hearing aids, according to NIH. Eric manages degenerative hearing loss stemming from complications of scarlet fever as a child. He has worn hearing aids most of his life.  

Freestyle kayaker

Hearing loss has not slowed him down.  He holds the title of the most successful freestyle kayaker in the history of the sport. For the past 15 years, he has coached almost every gold medal winner in freestyle kayaking, including his son Dane, a world champion who also lives with hearing loss. Eric is also an entrepreneur and founder of both the best-selling brand Jackson Kayak and recently launched Apex Watercraft. Eric is also a competitive fisherman fishing the FLW Bass Tour and kayak fishing tournaments.

“Working with Eric, we hope to bring broader awareness to the needs of millions of people who live with hearing loss,” said Tom Woods, President of ReSound U.S. “He represents a strong advocate within the hearing loss community who lives the ‘hear more, do more, be more’ spirit we so strongly believe in. We look forward to working together towards our shared goals over the coming months.”

“I am excited to join the ReSound family because they have a long history of helping others through innovation,” said Jackson. “Together we will aim to reach those impacted by hearing loss to help them find the resources and support they need.”  

The initiative coincides with the launch of ReSound ONE, a new hearing aid that adapts to the needs and lifestyles of each individual using first-of-its-kind technology. 

About ReSound

ReSound hearing aids, available from leading hearing care professionals, continue to set worldwide standards for quality and intuitive technology to help people with hearing loss communicate better than ever before. ReSound was the first hearing aid brand to be Made for iPhone, bringing direct streaming from hearing aids into the iPhone era. It also pioneered the development of 2.4 GHz wireless technology and made it possible to receive advanced at-home hearing care during COVID-19. The introduction of this new class of hearing technology with ReSound ONE demonstrates that ReSound is the undisputed innovation leader putting people with hearing loss at the center. Featuring award winning technology, ReSound has been trusted for decades by people with hearing loss and their caregivers around the world.

About GN Group

The GN Group enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions. 

150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. Founded in 1869, the GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO).

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