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Sonova Showcases Expanded Product Portfolio at AAA 2018


Stäfa (Switzerland), April 12, 2018 – Sonova Holding AG, the world’s leading provider of hearing solutions, will present its latest innovations at the upcoming conference of the American Academy of Audiology (AAA). The Group further broadens its industry-leading portfolio of rechargeable hearing aids and expands the range of products based on its SWORD™ (Sonova Wireless One Radio Digital) chip. SWORD enables direct connectivity to any cell phoneas well as high-quality TV streaming across the range of Sonova hearing instrument brands. Phonak completes its latest generation Belong™ platform with the introduction of the Naída™ B power and Sky™ B pediatric family of hearing aids. The offering is complemented by the debut of the groundbreaking Roger™ MultiBeam Technology for its remote microphone portfolio2. With the launch of MoxiTM All, Unitron becomes the first company to combine universal mobile phone connectivity with rechargeable technology. And Hansaton is introducing sound SHD stream, focussing on direct connectivity and binaural features.

“The completion of our rechargeable portfolio with products for all types of hearing loss clearly demonstrates our commitment to deliver innovations that benefit all people in need of smart and convenient hearing solutions,” says Arnd Kaldowski, CEO of Sonova. “I am also excited that our revolutionary SWORD chip, that enables direct connectivity to any cell phone, can be found in an ever-growing number of products across all our hearing aid brands. Our expanded offering clearly demonstrates our goal to continuously introduce new technologies and setting new standards for the industry.”

Phonak completes the Belong platform and expands industry leading rechargeable portfolio

With Naída B, Phonak is introducing the 5th generation of its family of power hearing aids, specifically developed to address the unique and complex challenges faced by users with severe to profound hearing loss. For these users, Phonak Naída B default first fit provides the industry’s best Speech Intelligibility Index (SII) results3 and enhanced performance in noise when combined with Roger wireless solutions. For the first time, Naída also comes in a rechargeable Receiver-in-Canal (RIC) option, offering the most feature-rich rechargeable hearing aid from Phonak, dedicated to this user group.

The new Sky B pediatric portfolio features AutoSense Sky OS, the only operating system built specifically for children, and SoundRecover2 which gives children access to a broader range of sounds essential for speech and language development.4,5Phonak now offers a rechargeable option, Phonak Sky™ B-PR, that gives children a full day of uninterrupted hearing on a single charge.6,4

The next generation of proven Roger performance and ease of use comes in the form of MultiBeam Technology (MBT), that uses three microphones to form six directional beams within 360 degrees7. When a Roger microphone with MBT is placed on a table, it automatically selects the speaker to improve the speech understanding up to 61% in group conversations and in loud noise 3Roger Select™ and Roger Table Mic II are the first products to make use of MBT.

With Phonak CROS B-R, Phonak combines the proven performance of its Contralateral Routing of Signal (CROS) technology with the convenience of rechargeability in its non-surgical solution for single-sided deafness. Customers can enjoy a full day of hearing from both sides, with no battery hassles. The company's first CROS device featuring a Lithium-ion rechargeable battery picks up sounds and voices from the non-hearing ear and wirelessly transmits them to the hearing aid on the other ear. It offers excellent speech understanding in noise thanks to Binaural VoiceStream Technology™.

Unitron Moxi All – Combining the benefits of direct connectivity with rechargeability

The new Moxi All hearing aid is the only solution on the market to connect patients directly to conversations on any mobile¹ phonewithout wearing a streamer, while also giving them the convenience of rechargeability. After powering up overnight, a rechargeable battery keeps them in the conversation for up to 16 hours, including two hours of mobile phone use and five hours of TV streaming. In addition, Moxi All offers users the flexibility to use traditional hearing batteries at any time.

Hansaton sound SHD stream – Binaural hearing intelligence meets the SWORD chip

With the launch of sound SHD stream, Hansaton is presenting its latest RIC hearing aid system in the sound SHD product family, which offers binaural features for a natural hearing experience. Thanks to the SWORD chip, it connects directly to any Bluetooth®capable phone¹.

Today, Sonova will host an investor and analyst conference call at 2.00 pm CEST. The slides of the presentation are available at:

Link to the webcast

Dial-in details

+41 (0)58 310 50 00 (Europe)

+44 (0) 207 107 0613 (UK)

+1 (1) 631 570 56 13 (USA)

1. Smartphones and traditional mobile phones with Bluetooth® 4.2 wireless technology and most older Bluetooth versions

2. Based on preliminary data. Peer-reviewed article and Field Study news available end of 2018 at

3. Field Study News under development. Full details available in spring 2018 at

4. Feilner, M., Rich, S., & Jones, C. (2016). Automatic and directional for kids - Scientific background and implementation of pediatric optimized automatic functions. Phonak Insight, retrieved from, accessed February 19th, 2018.

5. Rehmann, J., Jha, S., & Allegro Baumann, S. (2016).  SoundRecover2 – the adaptive frequency compression algorithm. More audibility of high frequency sounds. Phonak Insight, retrieved from, accessed February 19th, 2018.

6. Stephenson, B., Omisore, D., Pedersen, H. M., & Taphuntsang (2016). The Phonak rechargeable solution. Field Study News, retrieved from,  accessed February 19th, 2018.

7. Gigandet, X., Fulton, B. & Smith, C. (2018) Roger MultiBeam Technology – Enhancing the group listening experience. Phonak Insight, retrieved from, March 16th, 2018.

Bluetooth® is a trademark owned by the Bluetooth SIG, Inc. Third party marks shown are for identification purposes only. Use of them does not imply any affiliation with or endorsement by them.


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