AudiologyOnline Phone: 800-753-2160
Widex EVOKE - October 2019

Is Social Media Important for Marketing a Hearing Care Practice?

Melanie Hecker, AuD

February 2, 2015

Share:

Question

As a person who isn’t actively involved in personal social media, do you think it is worth it for me to start social media accounts for my business?

Answer

One of the biggest movements that I am seeing in our industry is that successful businesses are shifting to inbound marketing.  Practitioners and practices are saying that mass mailers are no longer giving them the strong return on investment that they used to.  Inbound marketing puts information on social media, through your website or blogs, and patients are finding you. Consumers are interacting with brands through social media. 

You should be aware that 93% of marketers today are using social media as a means to promote their business.  If you are not active on social media at the moment, the chances are high that your competitors are.  We know that 72% of Internet users are active on some social media platform, whether that is Facebook, Google Plus, or Twitter.  The younger age brackets are the most active on social media, but we are seeing trends that older and middle-aged individuals are increasing on social media.  This covers not only the ages of most of our patients, but also their children.        

If you are not utilizing social media for your practice now, it is something that I would compel you to do.  Consumers have greater access to information than ever before.  They want it fast.  They want it fun.  They want to be convinced of what to do – what products to buy and from whom to buy them.  With all of these choices, ensure that they come away thinking about you, your unique brand, and your offerings and services. 

Make the commitment to open up two or three social media sites, such as Facebook, Twitter and Google+, and start promoting your brand.  Many of the sites are free and easy to set up.  Know that you will have some time commitment to making the most of your social media presence, but the more you put yourself out there and promote yourself to everyone, the more that viewership is going to increase.  Continue to project your voice and your brand.  It will make you more successful.  

For more information on using social media in your practice, view the Widex recorded webinar, Strengthen Your Business with Social Media. You may also learn more about Widex at the Widex Expo Page on AudiologyOnline. 


melanie hecker

Melanie Hecker, AuD

Audiologist

Dr. Melanie Hecker completed her Bachelor of Arts degree in Communication Sciences and Disorders from the University of Florida, relocating to Maryland to pursue her Doctorate of Audiology at Towson University.

Dr. Hecker most recently was the lead audiologist at a private practice in Laurel, Maryland. Dr. Hecker’s previous clinical experience has been in an array of clinical audiological settings, including participation in the Cleft Lip and Palate team at the Greater Baltimore Medical Center as well as working with cochlear implant and special needs students in the Baltimore City Public School System. Additionally, Dr. Hecker provided services at private practice audiology and otolaryngology settings in the Greater Baltimore/Washington Metro area.

Dr. Hecker is currently a Fellow of the American Academy of Audiology (AAA), an active member and Treasurer of the Maryland Academy of Audiology (MAA) and is licensed in the state of Maryland. 


Related Courses

"Hello Doctor": New Approaches to Physician Marketing for the Independent Practitioner
Presented by Laura Liddle, Lesley Ericsson, AuD
Recorded Webinar
Widex

Presenters

Laura LiddleLesley Ericsson, AuD
Course: #262381 Hour
  'Practical and specific tips were good'   Read Reviews
In today’s rapidly changing hearing healthcare landscape, physician referrals are more valuable than ever as a source of new patients. This seminar provides a fresh approach to increasing the number of referrals to your office from the medical community.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Defining the True Value in a Comprehensive Hearing Care Practice; How To Do a Time and Cost Analysis
Presented by Thaddeus Zelski
Recorded Webinar
Widex

Presenter

Thaddeus Zelski
Course: #274051 Hour
  'Very important topic facing all private practices today'   Read Reviews
In the quest to develop greater transparency in the professional hearing care, practice owners and clinic managers must determine their desired revenue to reach their business goals. This course will provide a step-by-step plan for determining the value per minute of the services provided during hearing assessment and hearing treatment. Each practice has their own cost structure and the tools provided during the program will allow for an individualized cost analysis.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Make it All About the Customer!
Presented by Rasmus Houlind
Recorded Webinar
Widex

Presenter

Rasmus Houlind
Course: #295831 Hour
  'good visuals'   Read Reviews
Omnichannel is about creating as many customer centric experiences with as few resources as possible. No matter where in their lives the customers are they should always feel that the communication they receive from your company is interesting and relevant. It’s about the desire for creating hyper personalized customer experiences across all physical and digital touchpoints while still keeping it lean, agile and effective.
In this talk Rasmus Houlind reviews what it takes to work with omnichannel and how companies can move from often bureaucratic and siloed states into collecting and using data in their communication and their services towards their customers.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

A Transformative Perspective on the Business of Hearing Aids: The Impact of the Internet of Things and Data on Our Value Propositions
Presented by Sandra Sieber, PhD
Recorded Webinar
Widex

Presenter

Sandra Sieber, PhD
Course: #295871.5 Hour
  'Very enjoyable'   Read Reviews
This course discussed the effects of digital transformation, situating the changes to come in two dimensions: scope and time. A framework was depicted in this course that allows all attendants to understand the relevant underlying technology drivers that will affect the hearing aid industry in the foreseeable future. The concept of digital density in combination with an “outside-in perspective” allows us to come up with new competitive scenarios and see how data and the Internet of Things plays a key role in understanding how to articulate new value propositions that overcome the main shortcomings of the current value offerings.
In many industries this means to move from a “product centric” view to a service model, which at the end can potentially greatly enlarge the overall value creation and appropriation opportunities of the entire industry. In a more and more connected world, traditional B2B players need to increase their abilities to understand the customers’ needs, as well as to assess the impact that this will have on their traditional distribution channels and the role of hearing care professionals.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

From Bland to Brand - How to Create a Compelling Brand for Your Practices
Presented by Les Jones
Recorded Webinar
Widex

Presenter

Les Jones
Course: #295911 Hour
  'Clear, concise and entertaining presenter'   Read Reviews
Creating a compelling brand for your audiology practice is critical in helping you to stand out in a competitive market. Yet, brand and branding is something that is often overlooked or left to chance in many practices. In this highly visual presentation, Les Jones will de-bunk some of the myths surrounding brand and provide a number of practical hints and tips that will help you to develop a distinctive brand for your practice. He will also talk about how brand can be used as a powerful management tool to improve team engagement and productivity.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More