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Unitron Coach - October 2019

Why is Unitron Passionate about the Hearing Healthcare Experience?

Sarah Carls, AuD, CCC-A, Jan Storhaug, AuD, CCC-A, Bill Christman, AuD

August 9, 2019

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Question

Why is Unitron so passionate about the experience of hearing healthcare?

Answer

Maya Angelou is quoted as saying, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Exceptional experiences are contextual, they are sensory stimulating, and they have strong emotional content. Companies who can tap into this by creating a consistently excellent experience are the companies that are going to have a loyal customer base who will become ambassadors and advocates for their business. At Unitron, in addition to our ongoing work to develop innovative products and technology solutions, we're also committed to innovating in the area of the patient experience. Our goal is to to help you provide your patients with experiences they cannot get anywhere else, which will help you to develop strong emotional connections with your patients and ultimately set your clinic apart from your competition.

At the heart of our work in experience innovation is our FLEX ecosystem. We've taken the time, and we've done the work to understand the pain points of the traditional hearing health journey. We have created a standout solution that delivers the most flexible, most empowering, and easiest hearing experience. Hearing care professionals (HCPs) that use FLEX every day tell us that the FLEX experience takes the pressure off selling. It dramatically reduces returns; it prevents patients from walking out the door due to sticker shock.

Furthermore, they say that FLEX provides leads to more referrals, and it dramatically improves their success rate. It's an experience that no one else can give you. At the center of the FLEX experience are great sounding hearing aids. We get one chance to make a great first impression. If a patient doesn't like the hearing aids, then the journey is going to end quickly.

This Ask the Expert is an excerpt from the CEU course, Spring 2019-New Platform and New Products from Unitron. Click the link on the course title to register and view the course. For more information, visit www.unitron.com or visit Unitron's Partner Page on AudiologyOnline.


sarah carls

Sarah Carls, AuD, CCC-A

Senior Regional Trainer

Sarah Carls, Au.D., CCC-A, is Unitron’s Senior Regional Trainer for the Midwest United States.  Sarah received her Doctorate of Audiology from Washington University School of Medicine.  Her clinical experience includes diagnosing  hearing disorders and fitting hearing aids. Having spent the past few years working with physicians, audiologist, and other medical professionals, she values the importance of quality patient care. It is her personal and professional goal to provide the best knowledge and tools to achieve optimal success for customers and their patients.


jan storhaug

Jan Storhaug, AuD, CCC-A

Manager, Audiology and Education

Jan is the Manager of Audiology and Education at Unitron. At Unitron, she manages the Regional Training Department and the Technical Support Department.  She received her Doctorate of Audiology from A.T. Still University. She is a licensed audiologist in the state of Minnesota. Prior to joining Unitron, Jan worked as a Clinical Audiologist at an ENT clinic and as a Manufacturing Audiologist for a hearing instrument manufacturer. Jan has experience with fitting, verification and validation of hearing instruments for all patient populations.  She enjoys educating professionals regarding hearing instrument fitting, verification, and trends in audiology by conducting professional presentations and performing hands-on training workshops.


bill christman

Bill Christman, AuD

Senior Regional Trainer

Bill Christman, Au.D., is the Senior Regional Trainer at Unitron.  Bill received his undergraduate degree from Michigan State University, his Master’s degree from Central Michigan University and his Doctorate of Audiology from Salus University.  While working for Unitron, Bill has worked in Sales, Technical Support, Research & Development and Product Management.  In his current role as Training Manager, Bill oversees employee and customer product training and education.  Prior to joining Unitron, Bill worked in a private practice as a dispensing audiologist and as an adjunct clinical instructor at Michigan State University and Central Michigan University.


Related Courses

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Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

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As part of our ongoing commitment to provide tools for enhancing the patient experience, we are excited to present the updated features in the newest release of Unitron’s TrueFit fitting software – version 4.0. Participants will be introduced to the Unitron’s newest products on our new platform. Participants will also learn about the latest enhancements to Insights and how to utilize these tools to address the emotional side of your patient’s journey by engaging them throughout the entire process and giving you invaluable information to truly provide the most personalized hearing solution.

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Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

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