This course dives into the patient communication trends that are impacting Audiology practices and how practices can adapt their communication strategies and capabilities to better meet the changing needs of patients. In this course, Jim Rollins will discuss the emerging market of practice-to-patient text messaging, decreasing dependence on phone conversations and the increasing importance of online reviews.
Course created on August 12, 2021
- After this course, participants will be able describe how to implement an effective text-messaging campaign to increase communication with hearing healthcare providers and patients.
- After this course, participants will be able to list ways hearing health professionals can optimize existing marketing campaigns.
- After this course, participants will be able to explain ways to grow the number of online reviews for their hearing healthcare practice.
|5-20 Minutes||Changing patient preferences|
|20-30 Minutes||Addressing changes with texting|
|30-45 Minutes||Changing patient preferences in regards to phone calls|
|45-55 Minutes||Changing and addressing patient preferences about reviews & marketing|
|55-60 Minutes||QA and Summary|
Jim Rollins has held various sales, sales leadership, and business development roles within the hearing healthcare industry over the past 20 years. Over the years Jim has worked for Sonic, Siemens, and Beltone and was part of successful sales teams that generated tremendous growth. Jim also owned and operated his own hearing aid practice where he also saw patients and was Board Certified in Hearing Instrument Sciences.
Jim then worked for CaptionCall where he built a large partner/provider program responsible for helping hundreds of thousands of hearing impaired people communicate better on the telephone.
He joined Weave in 2020, and is overseeing Weave’s go-to-market efforts within the Audiology and Hearing industry. When not working, he enjoys spending time traveling with his wife Kim and their 4 boys. Jim is often found playing guitar, listening to music in various forms of high-fidelity audio, and enjoying basketball, films, and a few video games with his boys.
Sponsor Disclosure: This Course is presented by Weave in partnership with AudiologyOnline.
Content Disclosure: This learning event focuses on Weave products and services and will not include info on other products or services.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
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International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.