The Hearing Aid Test Drive: A Whole-Practice Approach for the New Consumer
Course: #34113Level: Introductory 1 Hour 681 Reviews
This course addresses the new market and demographic forces that private practices are facing and offers a wholistic practice approach called The Hearing Aid Test Drive that’s proven to increase new patient intakes, patient satisfaction, ASP, revenue, and cash flow.
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Learning Outcomes
- After this course, participants will be able to list characteristic differences between The Greatest Generation patients of the past and Baby Boomer patients that are beginning to enter the hearing aid market.
- After this course, participants will be able to describe the steps in the Hearing Aid Test Drive counseling & fitting process.
- After this course, participants will be able to overcome common reservations from patients to trying hearing aids.
Course created on April 13, 2020
Agenda
| 0-10 Minutes | Introduction & Problem Setup |
| 10-30 Minutes | The Hearing Aid Test Drive (THATD): Background, Overview/Process Flow, Summary & Key Differentiators and Step by Step Appointment Map |
| 30-40 Minutes | Role Play & Objection Handling |
| 40-45 Minutes | Business & Patient Care Benefits |
| 45-50 Minutes | Whole-Practice Approach |
| 50-55 Minutes | Results |
| 55-60 Minutes | Summary, Q & A |
Reviews
681 ReviewsPresented By
Bill Diles
MA
A founder of Kenwood Hearing Center, Bill has been a clinical audiologist since 1981. Always innovating in areas of patient care and marketing, Bill has developed many unique tools that have resulted in tremendous growth of the practices, which have now grown to multiple locations in the San Francisco Bay Area. Bill spends much of his time now mentoring and coaching other practice owners so they can achieve the same success he has.
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Will Diles
BA
Will Diles is a licensed Hearing Aid Dispenser and is proud to be carrying on his family legacy of providing excellent hearing healthcare. Will graduated from California State University, Chico, in 2007, with a B.A. in Business Administration, and he has been working in the family business since 2010. Will has experience in every aspect of running a successful and growing multi-location hearing practice, and he enjoys mentoring colleagues who are doing the same by providing hands-on advice and assistance with the general management of a hearing aid practice.
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Adam Jasa
BA
Adam Jasa has extensive experience in print and digital advertising, branding, and websites as Marketing Director at Kenwood Hearing Centers, a 6-location clinic in Northern California, and Pivot Hearing, a national practice development services consulting company. Adam has been involved in creating successful practice brands and advertising campaigns from the ground up. He has over 15 years of sales and marketing experience with the last 8 being specifically in the hearing healthcare field. Adam has a B.A. in Sociology from San Diego State University and is a Board Certified Hearing Instrument Specialist.
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Continued and its subsidiaries provide professional education authored by qualified Subject Matter Experts for continuing education purposes. These materials are intended for educational purposes and do not constitute medical advice or a substitute for individual clinical judgment. Continued is not a clinical healthcare provider; the licensed professional is solely responsible for ensuring that the application of any techniques or information presented is within their legal scope of practice and jurisdictional requirements.
Will Diles: Financial: Will Diles is employed by Kenwood Hearing Center. He has received an honorarium for presenting this course. Non-financial: Will Diles has no non-financial relationships to disclose.
Adam Jasa: Financial: Adam Jasa is employed by Kenwood Hearing Center. He has received an honorarium for presenting this course. Non-financial: Adam Jasa has no non-financial relationships to disclose.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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continued, LLC, DBA AudiologyOnline, is accredited by the International Accreditors for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.10 CEUs for this program.