This course addresses the new market and demographic forces that private practices are facing and offers a wholistic practice approach called The Hearing Aid Test Drive that’s proven to increase new patient intakes, patient satisfaction, ASP, revenue, and cash flow.
Course created on January 15, 2020
- After this course, participants will be able to list characteristic differences between The Greatest Generation patients of the past and Baby Boomer patients that are beginning to enter the hearing aid market.
- After this course, participants will be able to describe the steps in the Hearing Aid Test Drive counseling & fitting process.
- After this course, participants will be able to overcome common reservations from patients to trying hearing aids.
|0-10 Minutes||Introduction & Problem Setup|
|10-30 Minutes||The Hearing Aid Test Drive (THATD): Background, Overview/Process Flow, Summary & Key Differentiators and Step by Step Appointment Map|
|30-40 Minutes||Role Play & Objection Handling|
|40-45 Minutes||Business & Patient Care Benefits|
|45-50 Minutes||Whole-Practice Approach|
|55-60 Minutes||Summary, Q & A|
A founder of Kenwood Hearing Center, Bill has been a clinical audiologist since 1981. Always innovating in areas of patient care and marketing, Bill has developed many unique tools that have resulted in tremendous growth of the practices, which have now grown to multiple locations in the San Francisco Bay Area. Bill spends much of his time now mentoring and coaching other practice owners so they can achieve the same success he has.
Will Diles is a licensed Hearing Aid Dispenser and is proud to be carrying on his family legacy of providing excellent hearing healthcare. Will graduated from California State University, Chico, in 2007, with a B.A. in Business Administration, and he has been working in the family business since 2010. Will has experience in every aspect of running a successful and growing multi-location hearing practice, and he enjoys mentoring colleagues who are doing the same by providing hands-on advice and assistance with the general management of a hearing aid practice.
Adam Jasa has extensive experience in print and digital advertising, branding, and websites as Marketing Director at Kenwood Hearing Centers, a 6-location clinic in Northern California, and Pivot Hearing, a national practice development services consulting company. Adam has been involved in creating successful practice brands and advertising campaigns from the ground up. He has over 15 years of sales and marketing experience with the last 8 being specifically in the hearing healthcare field. Adam has a B.A. in Sociology from San Diego State University and is a Board Certified Hearing Instrument Specialist.
Will Diles: Financial: Will Diles is employed by Kenwood Hearing Center. He has received an honorarium for presenting this course. Non-financial: Will Diles has no non-financial relationships to disclose.
Adam Jasa: Financial: Adam Jasa is employed by Kenwood Hearing Center. He has received an honorarium for presenting this course. Non-financial: Adam Jasa has no non-financial relationships to disclose.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
American Speech-Language-Hearing Assn.
0.1 ASHA CEUs
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
California Hearing Aid Dispensers Bureau
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.