Exam Preview

Listen Up! A Course on Marketing, presented in partnership with Seminars in Hearing

---

1.  What are the two primary avenues for reaching your target audience with your message? Inside and outside marketing Internal and external marketing Static and active marketing Targeted and shotgun marketing

2.  Branding is: your business "why" - what you stand for developed from your core values a new logo for your business a & b

3.  How is the percentage of the return on investment (ROI) is calculated? number of calls received divided by cost of goods x 100 total marketing dollars spent divided number of units sold x 100 total net income from marketing dollars divided the total cost of marketing x 100 ROI is not an important metric to calculate

4.  It is recommended that outreach physician marketing efforts be conducted: monthly quarterly bi-annually annually

5.  A metric used in tracking successful marketing efforts is called the: key perception indicator key performance information kept protection index key performance indicator

6.  What should a good marketing plan identify? who your target customers are to how you will reach them how you will retain your customers so they repeatedly buy from you all of the above

7.  SMART goals are: Specific, Measurable, Actionable, Realistic and Timed Sincere, Mindful, Actionable, Recurring and Truthful Spontaneous, Tried, Applicable, Responsible and Targeted None of the above

8.  Which HIPAA rule redefined "marketing" as any patient communication where the provider received financial remuneration from a 3rd party whose products and services are being marketed? Security Rule Omnibus Rule (HIPAA Mega Rule) Breach Notification Rule Enforcement Rule

9.  Which online marketing avenue allows the advertiser to pay for ads based the number of clicks completed by the user within a search engine platform? Search Engine Optimization Search Engine Marketing Pay Per Click Cost Containment

10.  What is the only content marketing format that occurs TWICE in the consumer buying cycle? Infographics Comparison Tables Reviews Social Media