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Private Practice in Audiology: Change is Inevitable - Now Let's Adapt, presented in partnership with Seminars in Hearing

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1.  Hearing healthcare professionals typically convince ____ % patients that need help to get hearing aids. 25% 45% 76% <50%

2.  A well organized and executed Patient Referral Program: Can be expensive to execute Needs to offer an incentive to patients for it to be successful Can be a low cost and very inexpensive way to attract new patients Requires a specific employee to handle the program

3.  Every practice should have a Key Employee that is responsible for: Marketing, handling the schedule, calling manufacturers to order supplies, checking on orders, staying in touch with patients and many other functions Whatever you want them to be responsible for Duties that are delegated by the professional that do not require the education and decision making of a professional Making sure appointments are confirmed 48 hours before a scheduled appointment

4.  How is the percentage of the return on investment (ROI) is calculated? Number of calls received divided by cost of goods x 100 Total marketing dollars spent divided number of units sold x 100 Total net income from marketing dollars divided the total cost of marketing x 100 ROI is not an important metric to calculate

5.  It is recommended that outreach physician marketing efforts be conducted: monthly quarterly bi-annually annually

6.  Which online marketing avenue allows the advertiser to pay for ads based the number of clicks completed by the user within a search engine platform? Search Engine Optimization Search Engine Marketing Pay Per Click Cost Containment

7.  According to the author there are several categories of KPIs, but the two most useful in an audiology practice are Quality KPIs and _________. Internal business process KPIs Employee KPIs Financial / Operational KPIs Hearing Aid KPIs

8.  For a medically-oriented practice that does a substantial amount of diagnostic testing, a good benchmark for Gross Hearing Aid Revenue as a % of Total Gross Revenue is: 90% 70% 50% 30%

9.  A summary page of KPIs to be viewed by the manager on a weekly or daily basis is referred to as: Box score Trend Line Dashboard Summary Page

10.  Which is NOT one of the 12 "forces" of technology identified by Kelly (2016)? Screening Becoming Interacting Revising

11.  According to Gallup (2015) polling. What percentage of all adults (18+) who own smartphones check them several times per hour? 11% 31% 41% 61%

12.  What announcement was made by the FDA at the National Academies of Science (NAS) meeting on December 7, 2016? They would no longer enforce the medical waiver requirement for adult patients who seek hearing aids They would eliminate the Personal Sound Amplification Product (PSAP) category They intend to introduce a new category of Over-The-Counter (OTC) hearing aids in 2017 They would limit the use of OTC hearing aids to those with mild hearing losses

13.  Using personal photographs, diplomas and orderliness of the office space are design evidence of: Interpersonal Sensitivity Egalitarian Presence Proxemics Zones Monochromatic Design

14.  The "Halo Effect" refers to: Providers being very good at their job Bright lighting Round conversational grouping Happy employees effect on patient satisfaction

15.  Patient stress is typically greatest: When they get out of their car When they approach the reception desk When they are called into the evaluation room When they are reviewing test results