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Phonak Marketing Series: Digital Presence 101

View Course Details Please note: exam questions are subject to change.

1.  What is the benefit of consistent listings on the web?
  1. Your business remains low profile
  2. No confusion on which business is right
  3. Your business pops up further down the list
  4. Higher rankings
2.  What is the number 1 factor that will help a website rank on Google?
  1. Content
  2. Size
  3. Backlinks
  4. Title Tags
3.  What is the local c-pack on Google?
  1. Energy drink
  2. business located around yours
  3. top 3 choices by google on a SERP
  4. none of the above
4.  What is the 80/20 rule on social media?
  1. 80% pictures, 20% business
  2. 80% non-business, 20% business
  3. 80% business, 20% fun
  4. 80% product, 20% testimonials
5.  What does SEO stand for?
  1. Site Evaluation Online
  2. Search Engine Optimization
  3. Signal Everyone Online
  4. Send Emails Online
6.  What should you do on Facebook, Yelp, and GMB first?
  1. Do an ad
  2. Fill in your hours
  3. Claim your business
  4. Post pictures
7.  What are backlinks?
  1. Links between pages
  2. External links that go to your website
  3. Navigation links
  4. Code behind a website
8.  What is the top benefit of social media?
  1. Brand Awareness
  2. More inbound traffic
  3. Improved search engine rankings
  4. Higher conversion rates
  5. All of the above
9.  What does digital marketing allow you to do?
  1. Have a website
  2. Advertise for free
  3. Sell things online
  4. Target ideal customers and effectively use your resources
10.  What does a blog do on your website?
  1. Increase search engine traffic
  2. Supports your social media efforts
  3. Builds authority in the industry
  4. Helps you rank
  5. All of the above

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