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Marrying a Private Practice: Marketing Your Practice

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1.  Location of a practice can be a marketing technique with: Signage on the road Additional square footage Professional interior decorations Multiple providers

2.  SWOT analysis stands for: Strength, Weakness, Opportunity, Threat Strength, Weakness, Opportunity, Timing Strength, Weakness, Occasion, Threat Solidity, Weakness, Occasion, Threat

3.  In a SWOT analysis, the S and W are: Internal to the practice External to the practice Provider-related Uncontrollable

4.  In a SWOT analysis, the O and T are: Internal to the practice External to the practice Provider-related Uncontrollable

5.  Pricing of services is NOT influenced by: Services offered Market acceptance Product cost Population served

6.  Hourly rate includes: Profit Expenses Income All of the above

7.  Return on Investment (ROI) should be calculated: Once a day By an accountant Every marketing campaign Once a year

8.  The practice is typically considered successful if it can survive to: Year 1 Year 3 Year 5 Year 10

9.  Marketing materials should be consistent: Through the first year For each referral source Through the life of the practice Day to day

10.  What is the formula to calculate a Return on Investment (ROI)? Net Profit /Total Investment * 100 Net Profit/Scheduled Patients * 100 Total Investment/Net Profit * 100 Total Investment/Scheduled Patients * 100