Exam Preview for 35467: Marrying a Private Practice: Marketing Your

Marrying a Private Practice: Marketing Your Practice

Please note: exam questions are subject to change.

1. Location of a practice can be a marketing technique with: Signage on the road Additional square footage Professional interior decorations Multiple providers
2. SWOT analysis stands for: Strength, Weakness, Opportunity, Threat Strength, Weakness, Opportunity, Timing Strength, Weakness, Occasion, Threat Solidity, Weakness, Occasion, Threat
3. In a SWOT analysis, the S and W are: Internal to the practice External to the practice Provider-related Uncontrollable
4. In a SWOT analysis, the O and T are: Internal to the practice External to the practice Provider-related Uncontrollable
5. Pricing of services is NOT influenced by: Services offered Market acceptance Product cost Population served
6. Hourly rate includes: Profit Expenses Income All of the above
7. Return on Investment (ROI) should be calculated: Once a day By an accountant Every marketing campaign Once a year
8. The practice is typically considered successful if it can survive to: Year 1 Year 3 Year 5 Year 10
9. Marketing materials should be consistent: Through the first year For each referral source Through the life of the practice Day to day
10. What is the formula to calculate a Return on Investment (ROI)? Net Profit /Total Investment * 100 Net Profit/Scheduled Patients * 100 Total Investment/Net Profit * 100 Total Investment/Scheduled Patients * 100