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20Q: Hearing Aid Adoption — What MarkeTrak Surveys are Telling Us

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1.  What is new about the numbering system of MarkeTrak? Uses roman numerals Named after the hearing aid company that sponsors it Named after the number of respondents Named after the year in which the data was collected

2.  Which is a possible explanation of the “u” shape of hearing aid adoption by age? Middle age use more PSAP devices and young people like to wear things on their ears Young people like to wear things on their ears and older adults aren’t as likely to buy hearing aids as young people EHDI could have influenced young people and older people have more hearing loss Young people use technology more than old people

3.  Which of the following is NOT a predictor of hearing aid uptake? Age Tried an OTC Hearing loss Bothered by the hearing loss

4.  For most people, where was thier first stop once they noticed they had hearing loss? Google A HHP Thier PCP An ENT

5.  What is something a hearing healthcare professional can do to increase patient satisfaction? Be more transparent about the price of services and products Focus on rehabilitation and not be device driven in your rehabilitation approach Have a welcoming environment All of the above