AudiologyOnlinePhone: 800-753-2160

Course: #28817

ReSound Seminars: The Evolving Patient

7 Reviews

2.75 Hours  

The hearing care industry is evolving more quickly than ever before creating dynamic patient needs and opportunities. This course provides you with an overview of the current state of the industry and the tools you need to reshape your practice in the era of changing healthcare and technology, while continuing to meet future patient’s higher demands of support and service.

Course created on January 6, 2017

View this Course on Demand

CEUs/Hours Offered: BAA/3.0; CAA/3.0; IACET/0.3; NZAS/3.0; SAC/3.0
Under Review: AAA/0.3 Intermediate; ACAud/3.0
Preview Exam

Course Learning Outcomes

  • After this course learners will be able to explain specific tactics that will help them adapt to the changing face of hearing aid wearers and their future wants and needs.
  • After this course learners will be describe how healthcare is shifting and therefore, the buying patterns for hearing aids is shifting.
  • After this course learners will be able to explain how hearing aid users are making decisions today and the role that digital advertising plays in the decision-making process.

Time-ordered Agenda

0-5 Minutes Introduction
5-55 Minutes New gateways to patient care: Understanding managed care
55-100 Minutes Adapting to evolving patient expectations
100-135 Minutes Digital decision making
135-165 Minutes Understanding digital advertising

Course Presenters

patty greene

Patty Greene, MA

Director of Provider Engagement, TruHearing

Patty Greene is an audiologist with more than 25 years of experience in the hearing care industry. As Director of Provider Engagement, Patty is responsible for helping providers in the TruHearing network successfully utilize TruHearing programs and services through provider communications and education. She joined the TruHearing team in August 2015. Previously, she has held positions in sales, marketing and training with leading hearing aid manufacturers. She also managed her own private audiology practice. Patty has presented on a wide variety of hearing industry topics around the country. She earned her Master’s degree in Audiology from SUNY Buffalo.  

chad jenkins

Chad Jenkins

Director, Audio Recovery, Inc.

Chad Jenkins is the Director of Audio recovery Inc., an Oklahoma City based audiology and hearing aid clinic that has served more than 20,000 patients since 1984. Over the last three years, Chad also worked in a consulting role with audiology clinics and local businesses in the Southwest. Prior to coming to Audio Recovery, Chad held leadership positions in the areas of operations, marketing and client relations. 

kelly o keefe

Kelly O'Keefe

Director of Digital Strategies at Fuel Medical Group

Kelly is a passionate Web expert with over 10 years of sales and business development experience in the hearing aid industry. As Director of Digital Marketing at Fuel Medical Group, Kelly and his team partner with hearing care professionals to help them maximize their business.  He is a graduate of Marquette University’s College of Business Administration with majors in Marketing and Entrepreneurship.

kimberly scholz

Kimberly Scholz

Director of Marketing, Audiology Live Corporation

Kimberly Scholz is Director of Marketing for Audiology Live Corporation, which provides digital marketing solutions to haring health professionals. Kimberly has over eleven years of experience in business-to-consumer marketing in the medical device and pharmaceutical industries and has extensive expertise in digital marketing, specializing in direct response, e-commerce, lead generation and retail marketing. She is also the Director of Communications for the Southern California Business Marketing Association. She received her BA from Gonzaga University with a focus on Public Relations and History. 

Presenter Disclosure: Patty Greene: Financial: Patty Greene is employed by TruHearing. Non-financial: Patty Greene has no non-financial relationships to disclose.

Chad Jenkins: Financial: Chad Jenkins is employed by Audio Recovery, Inc. Non-financial: Chad Jenkins has no non-financial relationships to disclose.

Kelly O’Keefe: Financial: Kelly O’Keefe is employed by Fuel Medical Group. Non-financial: Kelly O’Keefe has no non-financial relationships to disclose.

Kimberly Scholz: Financial: Kimberly Scholz is employed by Audiology Live Corporation. Non-financial: Kimberly Scholz has no non-financial relationships to disclose.

Sponsor Disclosure: This Course is presented by ReSound in partnership with AudiologyOnline.

Content Disclosure: This learning event does not focus exclusively on any specific product or service.


Course Participation Information

To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

Review Technical Requirements

Login and logout times will be recorded and documented.
Passing an online exam will be required to earn continuing education credit, where applicable.

Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.

On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.

Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit.

AudiologyOnline is committed to providing equal opportunities in accordance with all applicable laws. If you are in need of a disability-related accommodation, please contact We will review your request and respond in a timely manner. Please note that we will require a minimum of 2 weeks to provide a reasonable accommodation for your request.

Visit our Contact us page or give us a call if you have questions.

British Academy of Audiology

This course has been accredited with 3 CPD point/s by the British Academy of Audiology.

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.

International Association for Continuing Education and Training

Allied Health Media, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). Allied Health Media complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, Allied Health Media is authorized to issue the IACET CEU. Allied Health Media, LLC, is authorized by IACET to offer 0.3 CEUs for this program.

New Zealand Audiological Society

This course is offered for 3.0 Continuing Education points through the New Zealand Audiological Society.

Speech-Language & Audiology Canada

Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.