With the healthcare delivery model in constant evolution, hearing healthcare providers have the opportunity to develop an innovative fitting approach to proactively engage their patient in the fitting process. This presentation discusses clinic setup, equipment considerations and economics of expanding business services integrating verification and 3D digital ear scanning in the fitting process to improve patient experience and satisfaction.
Course created on August 27, 2019
- After this course learners will be able to discuss how differentiation in healthcare can benefit the provider, the practice and the patient.
- After this course learners will be able to describe how custom hearing devices and use of integrated verification could help provides differentiate and segment their offerings from over-the-counter options.
- After this course learners will be able to discuss how the components of the Otoscan are utilized to obtain a complete and accurate scan of the patient's ear canal with an improved patient experience.
|0-15 Minutes||Introduction to marketing principles of differentiation and personalization and how employing new ideas can benefit both the provider and the patient/customer|
|15-25 Minutes||Review recent hearing healthcare industry changes and trends and how this may affect business opportunities|
|25-45 Minutes||Describe the benefits of incorporating digital technology into a hearing healthcare practice to improve efficiency and patient/ customer satisfaction|
|45-55 Minutes||Describe the benefits of utilizing real ear verification to improve outcomes|
|55-60 Minutes||Conclusion; Q and A|
Don Kim, AuD
Dr. Kim is currently employed by Natus Medical Incorporated as a National Key Account Manager for Otoscan and is responsible for identifying, analyzing, and executing the business strategy in the North American market for a digital, ear laser-scanning solution called Otoscan. Previous to his current role, he was a Field Clinical Specialist for Otometrics where he has trained over 1000 providers and given over 200 presentations and lectures on a variety of Audiology, Vestibular, Telehealth, and Business related topics pertinent to the hearing and balance healthcare industry. Prior to his corporate career, Dr. Kim has gained experience in a variety of practice and clinical settings. He has owned a private practice and served as Director of Audiology for several clinics where he has been responsible for the business growth, development of audiology protocols, and optimizing the business/workflow within the clinic. In addition, his business experience has given him the opportunity to lead two start-ups in the audiology industry. Dr. Kim received his Doctor of Audiology degree from East Tennessee State University, and obtained his Bachelor in Science in Mathematics from Birmingham-Southern College.
Jeanette Fitzke, Au.D., is the field development audiologist for the Southwest region and is based out of Phoenix, Arizona. Jeanette has 17 years of clinical experience prior to joining Natus Medical Incorporated. Previously, Jeanette was working as a Clinical Audiologist at Cigna Medical Group, a multi-specialty clinic. Her position at this location allowed her to work with a variety of age populations and focused on diagnostics, hearing aid services, and vestibular care. Prior to her time with Cigna Medical Group, she worked in hospital and ENT settings where she provided extensive services for pediatrics to geriatrics in vestibular evaluation, pediatrics, eletrophysiological testing, general diagnostics, and hearing aid selection, fitting, and verification. She graduated with her Master of Science degree in Communication Disorders from Arizona State University in 1998 and completed her Doctorate of Audiology from A.T. Still University in March 2005. She is currently a member of the American Speech Hearing Association and holds her Clinical Certificate of Competency in Audiology.
Jeanette Fitzke: Jeanette Fitzke is employed by Natus Medical Incorporated. Non-financial: Jeanette Fitzke has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by Otometrics North America, a division of Natus (formerly Audiology Systems) in partnership with AudiologyOnline.
Content Disclosure: This learning event focuses on Otometrics North America, a division of Natus (formerly Audiology Systems) products and services and will not include info on other products or services.
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