Exam Preview

Modernized Fitting Clinic with Otoscan and Integrated Verification

---

1.  The process of distinguishing a product or service from others, to make it more attractive to a particular target market is known as ________________________ Organization Segmentation Differentiation Promotion

2.  Awareness, Selection, Trial, Participation, Referrals are all considered part of _________________ Sales The Consumption Chain Marketing Strategy Customer Experience

3.  The increasing number of OTC hearing products on the market is an example of An industry trend affecting today's hearing care providers/ hearing consumers Improvements in technology Maximizing the value of the hearing care provider's professional services None of the above

4.  How can a hearing care provider use personalization to increase hearing product awareness and satisfaction? Integrate digital solutions in their practice Offer custom products Utilize a video otoscope during counseling All of the above

5.  The 3D digital ear impressions are sent to the hearing aid manufacturer / earmold lab via Courier The OTOcloud Email attachment OTOserver

6.  How does the suggested workflow utilizing Otoscan differ from the traditional workflow with silicone impressions? The customer is able to visualize the scan as its taking place The customer experiences no discomfort, even with deep impressions The scan can be performed before the hearing evaluation The scan is a useful tool during counseling for hearing aid selection All of the above

7.  During a recent Otoscan trial, what percentage of patients reported excellent / good comfort during the scanning process? 92% 80% 70% 50%

8.  Out of the box fittings are typically Very reliable and on target A great first-fit option Under or over-amplified by as much as 10 to 15 dB over-amplified the higher frequencies

9.  _________________ is a new industry standard for integration between hearing instrument fitting and measurement modules, introduced in December 2015. IMC2 TargetMatch workflow The new ANSI standard PMM1

10.  Automated Verification is simple way to introduce verification and Includes a guided workflow Has a single user interface between Aurical and the fitting software Requires less training than manual verification All of the above