This course will help attendees understand the differing characteristics and behaviors of a new generation of hearing aid consumers and ways to adapt current hearing care business practices to attract, communicate, and work with this new consumer segment. Attendees will gain a better understanding of how these consumers are a force of change in the hearing aid industry by leading more health plans to partner with third-party managed care companies, and how to accurately measure profitability of these third-party referrals.
- After this course learners will be able to list a minimum of three ways to attract and work with more Baby Boomers.
- After this course learners will be able to list a minimum of three reasons why health plans partner with third-party managed care companies.
- After this course learners will be able to list a minimum of three metrics required to determine the economic value of third-party referrals.
|5-20 Minutes||A New Generation: characteristics and behaviors|
|20-30 Minutes||Attracting and working with a new generation|
|30-45 Minutes||Relationship between consumers, managed care and third-party companies|
|45-55 Minutes||Calculating the Economic Value of Third-party referrals|
Patty Greene, MA
Director of Provider Engagement, TruHearing
Patty Greene is an audiologist with more than 28 years of experience in the hearing care industry. As Director of Provider Engagement, Patty is responsible for building stronger relationships with the providers in the TruHearing network. She helps TruHearing providers successfully utilize TruHearing programs and services through provider communications and education. She joined the TruHearing team in August 2015.
Previously, she has held positions in sales, marketing and training with leading hearing aid manufacturers as well as having managed her own private audiology practice. Patty has presented on a wide variety of hearing industry topics around the country. She earned her Master’s degree in Audiology from SUNY Buffalo.
Sponsor Disclosure: This Course is presented by Signia in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
American Speech-Language-Hearing Assn.
This course is offered for 0.1 ASHA CEUs (Intermediate level, Professional Area)
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
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California Speech-Language Pathology & Audiology Board
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International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
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