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Market More Successfully To Prospective Patients

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1.  What is retail marketing supposed to do? Sell hearing aids Generate phone calls Build your practice brand Announce a special event

2.  What things should your practice brand statement include? What you do Why you're better/ different Pricing of your hearing aids Hours of operation

3.  What are some tangible elements that reflect your practice brand? Logo Tagline Office environment All of the above

4.  When patients call your office, what are they looking for most often? The hearing professional's credentials Hearing aid prices An answer to "Can you help me and can I trust you?" Location

5.  Which things should be considered when evaluating your trade area? Media expense Competitor's locations Consumers in the area All of the above

6.  How far from your office location should you send direct mail? Depends on the size of your market 5 - 7 miles 10 - 15 miles 15 - 30 miles

7.  Who is our primary patient target? 55 - 65 years old 60+ years old 65 - 70 years old 70 - 75 years old

8.  What barriers do new users fact most often when deciding to buy a hearing aid? Cosmetics Cost Care All of the above

9.  Consumers are more educated today then they've been in the past. What are is their knowledge growing the most? Manufacturer brands Hearing aid Pricing Hearing aid technology Best offices to call

10.  Which tactic should not be considered as a core part of your marketing plan? Patient letters Educational events Television advertising Practice web site