The most successful hearing healthcare practices continue to use a variety of marketing tools to generate awareness and consumer interest in their services. Their media strategy encompasses traditional channels, including direct mail, along with newer tactics, such as online pay-per-click, social media advertising and reputation management.
Course created on October 9, 2018
- After this course learners will be able to describe changes in consumer behaviors from the silent generation to the baby boomer.
- After this course learners will be able to describe a multi-channel communication process to attract new consumers.
- After this course learners will be able to explain the importance of online reputation supported with digital marketing.
|0-20 Minutes||Introduction; What are profile changes in the new baby boomer consumer?|
|20-40 Minutes||What is online reputation management and how does it work in practice?|
|40-55 Minutes||How does PPC and social media digital marketing work to drive leads?|
Direct Marketing Specialist
Cassie has been with Unitron for six years and has over 13 years of sales and marketing experience. Her passion-to help small businesses succeed. In her role, she makes it her priority to get to know each practice and fully understand their specific business needs and goals. Utilizing this in-depth information, combined with her experience and knowledge, she helps practices develop marketing strategies that are designed to increase market share and implement a wide range of marketing tactics aimed at accomplishing their specific goals.
Founder and Owner of Bluewater, a one to one marketing agency specializing in marketing services for multi-unit operations since 1998.For over 30 years Christine has helped brands, like Ralston Purina, Great Clips, Meineke and Allstate execute marketing campaigns. As technology has evolved and marketing has become more sophisticated, she has been able to help brands stay relevant helping them integrate digital channels are part of their core marketing strategy. Christine’s background in Direct Mail, Print, Envelope manufacturing, database management, and Data processing, she has the understanding of the complexities of marketing and that local small business may not have the resources to market. She is able to take the complexity out to make it easy for small business to market. “Keep it Simple”, has always been her motto.
Manager, Audiology and Education
Jan is the Manager of Audiology and Education at Unitron. At Unitron, she manages the Regional Training Department and the Technical Support Department. She received her Doctorate of Audiology from A.T. Still University. She is a licensed audiologist in the state of Minnesota. Prior to joining Unitron, Jan worked as a Clinical Audiologist at an ENT clinic and as a Manufacturing Audiologist for a hearing instrument manufacturer. Jan has experience with fitting, verification and validation of hearing instruments for all patient populations. She enjoys educating professionals regarding hearing instrument fitting, verification, and trends in audiology by conducting professional presentations and performing hands-on training workshops.
Christine Kropp: Financial: Christine Kropp is the founder and owner Bluewater. Non-financial: Christine Kropp has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by Unitron in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
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Australian College of Audiology
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Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
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Canadian Academy of Audiology
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International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
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