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Unitron Practice Development: A New Approach to Patient Traffic Generation

Course: #31734Level: Intermediate1 Hour 80 Reviews
Recorded Webinar

The most successful hearing healthcare practices continue to use a variety of marketing tools to generate awareness and consumer interest in their services. Their media strategy encompasses traditional channels, including direct mail, along with newer tactics, such as online pay-per-click, social media advertising and reputation management.

Course created on October 9, 2018

Preview Exam

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CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; AHIP/1.0; ASHA/0.1 Intermediate, Related; BAA/1.0; CAA/1.0; IACET/0.1; IHS/1.0; NZAS/1.0; SAC/1.0

Learning Outcomes

  • checkmarkAfter this course learners will be able to describe changes in consumer behaviors from the silent generation to the baby boomer.
  • checkmarkAfter this course learners will be able to describe a multi-channel communication process to attract new consumers.
  • checkmarkAfter this course learners will be able to explain the importance of online reputation supported with digital marketing.

Agenda

0-20 Minutes Introduction; What are profile changes in the new baby boomer consumer?
20-40 Minutes What is online reputation management and how does it work in practice?
40-55 Minutes How does PPC and social media digital marketing work to drive leads?
55-60 Minutes Conclusion

Reviews

80 Reviews

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Presenter Disclosure: Cassie Marini: Financial: Cassie Marini is employed by Unitron US. Non-financial: Cassie Marini has no relevant non-financial relationships to disclose.

Christine Kropp: Financial: Christine Kropp is the founder and owner Bluewater. Non-financial: Christine Kropp has no relevant non-financial relationships to disclose.


Sponsor Disclosure: This Course is presented by Unitron in partnership with AudiologyOnline.

Content Disclosure: This learning event does not focus exclusively on any specific product or service.

Course participation information

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American Academy of Audiology

American Academy of Audiology

AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.


Australian College of Audiology

Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.


Association of Hearing Instrument Practitioners of Ontario

Association of Hearing Instrument Practitioners of Ontario

The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).


American Speech-Language-Hearing Assn.

American Speech-Language-Hearing Assn.

Intermediate Level
0.1 ASHA CEUs


British Academy of Audiology

British Academy of Audiology

This course has been accredited with 1 CPD point/s by the British Academy of Audiology.


Canadian Academy of Audiology

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.


International Association for Continuing Education and Training

International Association for Continuing Education and Training

continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.


International Hearing Society

International Hearing Society

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.


New Zealand Audiological Society

New Zealand Audiological Society

This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.


Speech-Language & Audiology Canada

Speech-Language & Audiology Canada

Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.